Hi! I’m Jeanne San Pascual

From Klaviyo Setup to Scalable Growth

Recover lost revenue, increase LTV, and scale without relying on more ads.

Campaign Planning & Building

High-converting Klaviyo campaigns and flows designed to engage, convert, and retain your audience.

Flow Setup & Optimization

Advanced automations, segmentation, and predictive flows designed to increase repeat purchases and LTV.

Lifecycle & Retention Strategy

High-impact, brand-aligned strategies designed to capture attention and convert at every customer stage.

Designed a series of high-converting Klaviyo campaigns and flows for Manly, aligning clean, minimal layouts with their masculine, premium brand identity.

Each email was crafted to be mobile-first, visually cohesive, and conversion-focused — driving engagement while reinforcing Manly’s confident, straightforward voice.

Results
  • +27% increase in click-through rates after redesigning key Klaviyo campaigns.

  • +18% lift in conversions from updated abandoned cart and post-purchase flows.

  • Improved mobile engagement through optimized layouts and streamlined CTAs.

  • Strengthened brand consistency by aligning email visuals with Manly’s bold, minimal identity.

logo-ipsum-1-e1655986754635.png
Manly
Australia

Designed and optimized high-performing Klaviyo  flows for Kitsch, aligning vibrant, trend-driven visuals with conversion-focused strategy.

Each email was built mobile-first, balancing bold creative with clear hierarchy and streamlined CTAs to drive engagement while reinforcing Kitsch’s playful, elevated brand identity.

Results
  • +32% increase in click-through rates across optimized promotional campaigns.

  • +21% lift in revenue from updated abandoned cart and browse abandonment flows.

  • +17% improvement in repeat purchase rate from post-purchase cross-sell sequences.

  • Increased mobile conversion through simplified layouts and stronger CTA placement.

logo-ipsum-2-e1655987680827.png
Kitsch
USA

Led the development and optimization of Klaviyo campaigns and automated flows for Shyne, aligning clean, premium visuals with an education-first retention strategy tailored to textured hair care.

Each email was crafted mobile-first, balancing clear product education with strong conversion paths — reinforcing Shyne’s confident, straightforward brand voice while driving measurable growth.

Results
  • +29% increase in click-through rates across optimized campaigns

  • +22% lift in conversion from updated abandoned cart and browse flows

  • Increased repeat purchase rate through replenishment and routine-builder sequences

  • Stronger mobile engagement through simplified layouts and clearer CTAs

logo-ipsum-3-e1655990025779.png
SHYNE
London, UK
About Me

Retention, Done Properly

I specialize in retention and lifecycle marketing for growing e-commerce brands. My focus is simple: to increase repeat purchases, improve customer lifetime value, and turn Klaviyo into a reliable revenue channel.

I work directly with founders and operators to build structured, data-driven email and SMS systems designed for measurable growth.

No generic templates. No outsourced execution. Just thoughtful strategy and clean implementation.

Jeanne San Pascual

Testimonial

From My Clients’ Perspective

Sammy
GLD

“Before working together, we were sending campaigns without a clear lifecycle strategy. Our Klaviyo account had the basics set up, but there was no real structure driving retention or repeat purchases.

Jeanne completely reworked how we approached email and built a system that finally made sense from a revenue perspective!”

Melissa
Tiny Tags

“From concept to delivery, Jeanne understood our brand goal and brought it to life in ways we hadn’t imagined.

Within a few months, we saw stronger engagement, improved abandoned cart recovery, and a noticeable lift in repeat customer revenue!”

Karina
Skin Gym

“Professional, creative, and incredibly easy to work with. Jeanne seamlessly handled our retention marketing refresh and lifecycle strategy, all while keeping the project on schedule and exceeding expectations.”

Stay In Touch.

Stay In Touch.